VU adopts a business model based on transparency towards its clients. It positions itself as an agency that directly connects clients with suppliers and service providers, with a clear and pre-defined commission.

On a social level, the company affirms its commitment to the environment and peace, notably through the production of content dedicated to these themes and the creation of a specific ULTIMEDIA platform for this purpose.

It also contributes to supporting talent and promoting social initiatives that serve communities and the environment.